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319 out of 390 companies have stopped advertising on The ReidOut, Joy Reid on MSNBC, one of the most racist and pro-Critical Race Theory shows on television.

Report date as of December 31, 2022.

Joy Reid supports defund the police movement, defends Black Lives Matter riots, promotes reparations, advocates Critical Race Theory and disparages white people especially Christian white people.  Joy Reid’s show on MSNBC epitomizes the harmful elements of Critical Race Theory (CRT).  Reid is so prolific with anti-white hate speech that Tucker Carlson on Fox News calls her “the race lady.”  The ReidOut’s host, sit in hosts and  some contributors  practice  anti-white  labeling  that   is offensive, racist and likely inspires hate among some viewers of this show.

Why is this campaign important?  The ReidOut, Joy Reid on MSNBC, is one of the most racist and pro-Critical Race Theory shows on television.  Florida Family Association's first objective is to successfully encourage these companies to stop advertising.  When companies stop advertising on The ReidOut because of our concerns it is a repudiation of her show in the market place. However, the second objective which is just as important if not more important is that these companies need to know that there are many people, many consumers, who are adamantly opposed to Critical Race Theory and the Black Lives Matter movement.  Many of these companies are embracing or considering Critical Race Theory in their own policies.   Our office emails and the emails from thousands of our supporters counter the leftist pressure on these companies to embrace Critical Race Theory.  Apart from our campaign regarding The ReidOut these companies may never receive a significant number of opposing comments regarding Critical Race Theory.

Three hundred nineteen (319) out of three hundred ninety (390) companies (82%) stopped advertising on The ReidOut as of December 31, 2022 after being encouraged to stop spending customer money on the program’s anti-white racist show that supports critical race theory.  Florida Family Association started contacting companies that advertised on The ReidOut show in November 2021.    The companies that Stopped Advertising and the companies that Continued Advertising are listed at the bottom of this article.  Florida Family Association cannot fight ALL of the anti-white woke racist shows but we can fight the worst one with ALL we got.

Here are some examples of the racist content of The ReidOut:

The night before Thanksgiving 2022 Joy Reid started her show with a tirade to “unpack the myth of Thanksgiving.”  She started with characterizing the first Thanksgiving with indigenous people as lies.  She moved on to allude to the white people who first came to America brought slaves.  She said that power moved to the KKK and then to today’s white supremacists.   The New York Post published an article detailing this account titled:  MSNBC’s Joy Reid blasts ‘fairytale’ of Thanksgiving, links holiday to slavery.  The article reports in part:  “Controversial MSNBC host Joy Reid waged war on Thanksgiving ahead of the cherished national holiday, claiming it’s a ‘simplistic fairytale’ perpetuated by the right to hide how the US was really founded on ‘genocide’ and ongoing ‘white supremacy.’

Joy Reid called Florida Governor Ron DeSantis a racist segregationist on September 30, 2022 for warning would be looters that Florida is a law and order state.    “We are a law and order state, and this is a law and order community,” DeSantis said while speaking at a press conference in Fort Myers on Friday. “So do not think that you’re going to take advantage of people who’ve suffered misery.  Don’t even think about looting, I can tell you in the state of Florida, you never know what may be lurking behind somebody’s home,” DeSantis later said. “And I would not want to chance that if I were you — given that we’re a Second Amendment state.”  To which Joy Reid said “When the looting starts, the shooting starts.”—segregationist Miami sheriff Walter E. Headley, 1967,” MSNBC host Joy Reid said. “Didn’t take DeSantis long to return to form.”  Apparently Joy Reid thinks only black people loot?

Joy Reid promoted the book “White Too Long” on her July 28, 2022 episode with the author telling her audience that “white (emphasized) Christian Nationalism is what the threat is before us.”  Robert P. Jones authored the book titled “White Too Long – The legacy of White Supremacy in American Christianity.”  Jones, another guest on The ReidOut spewing hate filled lies about white Christians, also authored the book “The End of White Christian American.”

Joy Reid promoted a film which she is co-executive producer of that pushes reparations for “discrimination even still today because of the color of our skin.”  The July 17, 2022 episode of The Reid Out promoted the film “The Big Pay Back.”  The heading on the episode read “New film explores reparation activism in Evanston, IL.”  Film Director Erika Alexander interviewed Congresswoman Sheila Jackson Lee who is sponsoring HR 40 titled Commission to Study and Develop Reparation Proposals for African Americans Act.  Alexander said “The thought was why not do here at a local level (Evanston, IL) while HR 40 is working through its process through your leadership.  We could have layers of repair and layers of remedy because we know damages yes were rooted in slavery but it looks like discrimination even still today because of the color of our dark skin.”  Reid said “And I should mention that my husband Jason and I are among the co-executive producers of that film.”

Joy Reid’s May 27, 2022 episode included a segment titled “Faith and America’s Gun Culture” which essentially degraded people of faith and the Second Amendment to the United States Constitution.

Joy Reid defends Black Lives Matter riots.

Joy Reid supports the Defund the Police movement.

Joy Reid shamefully blamed “right wing politicians and  Fox News hosts” on her May 17, 2022 show for the horrific shooting in Buffalo by a madman.  The print under her video stated “Right wing deflects blame for Buffalo shootings.”  She said in part regarding this segment “The right wing politicians and Fox news hosts who have been pushing the racist great replacement theory well now they’re deflecting and pretending that somehow they THEY are the real victims.”

Joy Reid had Anthea Butler, a professor of religion and the chair of the University of Pennsylvania Department of Religious Studies, on the May 9, 2022 episode of The ReidOut to promote her racist book titled “White Evangelical Racism” as part of Reid’s discussion on Roe v Wade.  Butler falsely contends that it was racism, not abortion, that bonded white evangelical Christians with ancestry going back to the early time of colonial America.  Butler erroneously asserts, while sexism, homophobia, Islamophobia, anti-Semitism, and transphobia are currently woven into White evangelical ideology, the centrality of anti-Black racism imbues every facet of its belief system and political outlook.

On the April 25, 2022 episode of The ReidOut Reid’s guest Anand Giridharadas called Elon Musk and all white Twitter users racists and Joy Reid lashed at all white Twitter users on the right as racists.  Reid’s guest Anand Giridharadas said in part “Elon Musk lives in a world in which the only kind of free speech is white men feeling free to say whatever the hell they want.”  Reid said in part “The right has made multiple attempts to remake Twitter and never works because the thing is they don’t want to talk to each other.  They want to talk to us.  They want to talk to the culture.  If they were where black Twitter was not being because they couldn’t attack black twitter.”

Joy Reid berated white Christians again for being racists on her MSNBC show “The ReidOut” on March 7, 2022. Reid argued that the only reason "the world" cares about the humanitarian crisis in Ukraine is because it's happening to a "white and largely Christian" nation.  She said “We don’t need to ask ourselves if our response would be the same if Russia unleashed their horror on a country that wasn’t white and largely Christian.”

Mark Levin of the Life, Liberty and Levin show on Fox News said during his November 14, 2021 program: “It is my contention that many of the major media platforms in this country are racist and anti-Semitic.  And that is part of the problem with this country.  They bring in contributors and guests and if not have hosts and so forth who spread this poison.”

Joy Reid said on her November 19, 2021 show regarding the Kyle Rittenhouse verdict:  "When we’re watching the criminal justice system at work it is designed to do exactly what it did today.  Gun laws helped to enhance the design to allow this verdict to happen today.  This country was built on the idea of white men having a particular kind of freedom a particular kind of citizenship that only they have.  That give from the slave catchers on the right to inflict violence in the name of protecting property."

Additionally, hurling insults at white people, Reid asked a guest named Paul a question regarding Kyle Rittenhouse taking the stand in his own defense “… could any child of color or person of color ever ever ever do that on a stand and get away with it.  To which Paul answered “…this is white privilege on steroids.

Mark Levin aired part of the November 4, 2021 episode of The ReidOut show in which a regular guest had this to say about Winsome Sears winning the Lt. Governor race in Virginia.  “There is a black mouth moving but a white idea through the – running on the runway of the tongue of a figure who justifies and legitimates the white supremacist practices,” Michael Dyson, a regular MSNBC contributor, said on the network’s The ReidOut with Joy Reid. 

Yahoo news published an article titledWinsome Sears Unloads on MSNBC’s Joy Reid: ‘Get Your Facts Straight’   The article reports in part:  Winsome Sears — the first woman and first woman of color elected lieutenant governor of Virginia on Tuesday night — called out Joy Reid after watching the MSNBC host describe the GOP as “dangerous.”

“I wish Joy Reid would invite me on her show — let’s see if she’s woman enough to do that — I’d go in a heartbeat and we’d have a real discussion without Joy speaking about me behind my back, if you will,” Sears said during her appearance on Fox’s “The Story with Martha MacCallum” Wednesday afternoon.

“[Reid] talks about white supremacy,” Sears continued. “Does she know that I ran against a white supremacist? I mean Joy come on. Get your facts straight and then come talk to me. I’m waiting for you.”

MacCallum asked Sears to respond to a segment in which Reid described the GOP as “stoking that kind of soft white nationalism.”  Reid said this after Republican Glenn Youngkin won Virginia’s gubernatorial race against Democrat Terry McAuliffe Tuesday night.

“You have to be willing to vocalize that these Republicans are dangerous,” Reid said on MSNBC Live as the election results rolled in. “That this isn’t a party that’s just another political party that disagrees with us on tax policy,” said Reid. “That at this point, they’re dangerous. They’re dangerous to our national security because stoking at kind of soft white nationalism eventually leads to the hardcore stuff.”

Joy Reid falsely labeled white conservatives in March 2021 when she said:  ‘I'll say it again: people on the right would trade all the tax cuts for the ability to openly say the n-word like in 'the good old days. To them, not being able to be openly racist and discriminatory without consequence is oppression.”

Fox News published a report titled:  “MSNBC's Joy Reid dismisses focus on Gabby Petito case as 'missing White woman syndrome'” in which Reid racistly disparages the highly publicized case. 

Reid compared Kyle Rittenhouse to Brett Kavanaugh slamming both men as “Karens” and claiming they both benefited from ingenuine “white male tears.”   She said “It reminded a lot of people of something … Oh, the Brett Kavanaugh hearing.  It was Bret Kavanaugh who had been accused by a high school friend (lie she was not a friend) of committing sexual abuse of her.  Kavanaugh cried his way through the hearings to make him a permanent member of the United States Supreme Court.  And his [Kavanaugh’s] tears turned out to be more powerful than the tears of Christine Blasey Ford (his accuser.)  But in America, there’s a thing about both white vigilantism and white tears, particularly male white tears.  Really white tears in general, because, that’s what Karens are, right?  They can Karen out and then as soon as they get caught, bring waterworks.” 

Tiffany Cross sitting in for Joy Reid on November 3, 2021, the day after the elections, made these racist and false statements:  

"This is about the fact that a good chunk of voters out there are okay with white supremacy."  

“Racists have always felt comfortable in the Republican Party. People who traffic in white supremacy have always felt comfortable here.”

“…when you do see overwhelmingly white women staying loyal to a party that will have an adverse impact on their life, just like it will people of color, and white people overwhelmingly voting for policies that have an adverse impact on all of our lives, I mean, I got to ask, what do we do about this?”

Jason Whitlock, appearing on Mark Levin’s November 14, 2021 show, said in part:  “When there is an attack on the truth it is an attack on God.  There is a massive attack on the truth in this country and that is an attack on God.  They (leftists) are masking and packaging their hatred of God in this ‘we’re here to fix racism.’”

Joy Reid’s tweet comparing Christians to the Taliban appears to capture some of the “God hating narrative of the left” that Jason Whitlock describes.   Fox News reports:  MSNBC host Joy-Ann Reid came under fire Saturday for comparing the religious right in the United States to the Taliban, claiming they want to force women "solely into childbirth" and out of the workforce.  "This is the real-life Handmaid’s Tale," Reid tweeted, comparing the situation in Afghanistan to the novel and dystopian drama series "The Handmaid's Tale," where women are portrayed as property and forced to bear children.   "A true cautionary tale for the U.S., which has our own far religious right dreaming of a theocracy that would impose a particular brand of Christianity, drive women from the workforce and solely into childbirth, and control all politics," the tweet continued.

319 companies that Stopped Advertising as of December 31, 2022.

4imprint Generac Holdings Progressive Corporation
A&E Networks General Motors Progrexion CreditRepair
AARP Golden Corral Publishers Clearing House
Abbott Laboratories Golden Gate Capital Pulte Group
AbbVie Inc Goux PureTech Health
Acorns GovX Quicken Loans
Adore Me Grainger Quincy Bioscience
ADP Greenlight Financial Technology Quten Research Qunol
Allstate Grove Collaborative Reckitt Benckiser Neuriva
Allstate Corporation Guthy-Renker CrepeErase Regeneron Pharma
Amazon Hampton Direct RhinoSystems
American Edge Project Health Insurance Innovations Rhodes Financial
American Express Company Hims RingCentral
American Home Shield Hint Water RiseMark Brands
American Securities Home Box Office Roman
Amphastar Pharma Primatene Mist Home Depot Rothys
Angelini Pharma Home Instead Rowpar Pharma CloSYS
Applied Biological Laboratories HomeLight Royal Caribbean Cruises
ASPCA HomeServe Rue La La
AT&T Honor Technology Ryder Systems
Athletic Greens Horizon Group USA Sandals Resort
ATT Horizon Therapeutics Isitted, Tepeeza ScottsMiracle Gro
Aurobindo MidNite Sleep Help Hungryroot Scribd
Autism Speaks Hyundai Motor America SelectQuote
Automatic Data Processing IAC Angi, Match, Our time Self Financial
Avadim Tech theraworx Ibotta SendaCake
Avocado Mattress Icon Health and Fitness Servpro
Away Travel Idealagent.com Sheer Science
Barr Brands DampRid Idorsia Pharma Quviviq Showtime
Bausch Health Il Makiage Shriners Hospital
Benefytt Medicarecoveragehelpline Imperfect Foods Similasan iVIZIA
Best Western InnerScope Hearing hearingassist Simplot
Best Western  IntraCellular Ther Caplyta Simplot Ore Ida
Biohaven Pharmaceuticals Intuit Quickbooks Sinomax
BioLargo Iowa Economic Dev Auth SiriusXM Radio
Birthdate.co JD Mellberg Financial Smartasset.com
Bite Tooth Paste Bits Jerry Insurance Agency SmartNews
Blackstone Products JibJab.com Social Finance SOFI
BlendJet Kajabi Society for Human Resource Mgt
Blue Apron Kalorik USA buyspurtles SoClean
Blue Cross and Blue Shield Association Keller Postman Solo Brands
Bluestem Brands Kimberly Clark Poise, Depends Spark Networks silversingles.com
BMW Group of North America KiwiCo St Jude Childrens
Bosley Medical Kohler Stanley Steemer
Boxed KPMG International Limited Startengine
Bridges Consumer Healthcare Kraft Heinz  Stash
Bristol-Myers Squibb Company Lavazza Stihl
Campbell Posture Cane LaZBoy Strides Consumer
Capsule.com Leaf Home Solutions Subaru
Carmax Legacybox Sunshine Makers Simple Green
Carparts.com Lending Tree Takeda Pharma
Carshield Lesson Nine Tally Technologies
Casper LetsGetChecked Teladoc Health betterhelp
Centene Corp Enrollwellcare LG Electronics LG WashTower Telebrands
Centene Enrollwellcare ListenLively Tempo
Certified Financial Planner Board Lively Hearing Aids Tempur Sealy
Ceva Sante Animale Feliway LL Flooring Holdings The Aspen Group
Charles Schwab and Company Long John Silvers The Aspen Group Aspen Dental
Chevron EGO Power Love Your Teeth The Bancorp
Chime Lume Deodorant The Cookware Co Blue Diamond
Choice Hotels M1 Finance The Farmers Dog
ChromaDex Tru Niagen Made In The Middleby Corporation
Church and Dwight Magic Spoon The Stagwell Group
Cigna Manscaped TheraBreath
Cisco Systems Maplebear Thrive Market
Citigroup Marcari Russotto Spencer and Balaban Thuma
Clear Choice Dental Mattress Firm Titan Holdings
Contour Swan McCormick and Co Tivity Health
CoStar Group apartments.com Metaflow ltd Tommie Copper
Creative Planning Metro Goldwyn Mayer Tonal
CreditAssociates Michaels Touch of Modern
CrowdStrike Mishan and Sons Tractor Supply Company
Cubii Miso Robotics Trendstar Sensor Brite Solar 
Dave Mixtiles Tristar Products
Deere and Company Move.com Realtor.com trivago
DentalPlans.com My Nuzzle Troika Media camplejeunevictims
Diageo North America N Hance Troika Media Grp camplejeunevictims 
Dine Brands Applebees Nano Hearing Aids Truebill
Discover Nature Conservancy Trust and Will
Discover Card Negligence Network Uber
Dish Neighbor.com Udemy
Disney Marvel Nerdwallet UKG
Dormeo North America Nestle Freshly Uncommon Goods
Dr Wolff Group Alpecin Neurocrine Biosciences Ingrezza Underdog Fantasy
Dr Wolff Grp Alpecin NIC Industries Cerakote United Parcel Services
DraftKings Nissan North America  Upgrade
DSM AZO, Estroven Noom Upstart.com
Edible Arrangements Northland Fulfillment Hydro Mousse  Viatris
Elevance Health Northwestern Mutual ViiV Healthcare Dovato
Empire Today NortonLifeLock Virgin Group
Empower Nutribullet Volkswagen
Endurance Warranty NutriSystem Voya
Etsy Ollie VSP Global
Evergreen Enterprises of Virginia OOFOS Vuori Clothing
Everlywell Opendoor Brokerage Walgreens
Everything Breaks Our Place Wayfair
Evolution Finance Panera Bread Weight Watchers
Exact Sciences  Cologuard Patriot Software White Heart Legal
Expedia Group Paw.com Wix
Fastsigns Pella Wolf and Shepherd
Federal Express Pepsico Lipton Tea Workhuman
Feeding America Physicians Mutual Xchair
Fidelity Investments PNC Bank Yeti
Firstleaf PODS Zebra Insurance
Fiserv Principal Financial Group Zero Technologies
fractureme.com PrizePicks  
Freedom Debt Relief Procter and Gamble  


71 companies that Continued Advertising as of December 31, 2022.  (Linked names have active email campaigns.)

ADT Kardia AliveCor
A Place for Mom KeepSake Frames
Aetna Knix
Ancestry.com Liberty Mutual
Argenx Vyvgart Lifetime Value Ownerly
AstraZeneca Prilosec, Farxiga, Fasenra Lucid Motors
Bombas Maune Raichle Hartley
Booking Hldgs kayak, book Mayo Clinic
Carfax.com Mercy Ships
Colonial Penn Life Insurance Morgan Stanley Etrade
Consumer Cellular Novartis Kesimpta, Entresto, Kisqali
Coursera Novo Nordisk Rybelsus, Ozempic
Covenant House safeplacesleep Nutrafol
Coventry Direct Nuts.com
DealDash Ontel Battery Daddy
Eargo Operation Smile
Endo Intern Xiaflex Paragon Prod yummycanbacon
Enova Intl OnDeck Ring.com
Facebook Saatva
Farmers Group Safelite
Fiverr Salesforce
Force Factor Sanofi Fluzone, Allegra, Gold Bone
Ford Lincoln Aviator Navigator Simplisafe
Fresh N Lean Sleep Number
Gilead Biktarvy Stamps.com
GlaxoSmithKline Shingrix Stellantis Dodge
Haleon Sensodyne Flonaes Robitussin Swift Maint Supply Flex Seal
HandsFree Labs - Kizik Teladoc Health Betterhelp.com
hearX USA Lexie The Realreal
Hisamitsu Pharma Salon PAS Tommy John
IdeaVillage Copper Fit, Microtouch Unilever
Innovation Refunds United Healthcare
Inspire Sleep Warby Parker
Jacuzzi Weathertech
JG Wentworth World Wildlife Fund
JPMorgan Chase  


Progress by month

  To Date Number of  Percentage of  
  Companies companies that companies that Number of companies
  Contacted stopped advertising stopped advertising that kept advertising
March 216 154 71% 62
Aril 253 187 74% 66
May 285 214 75% 71
June 303 224 74% 79
September 349 266 76% 83
December 390 319 82% 71

Author: ffa   20230126   Category: Critical Race Theory  FFA: on

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