See email prepared below to send to Colonial Penn Life Insurance regarding advertising on The View.

Colonial Penn Life Insurance is a top advertiser on The View.  Colonial Penn Life Insurance is owned by the CNO Financial Group.

On the June 17, 2025 episode of The View, Whoopi Goldberg maligned all white Americans by saying that Black Americans suffer just as much as Iranian citizens who live under Iran's totalitarian regime.  While the media points out how offensive this is to Iranians who fled their country and now live in America, Goldberg’s race baiting is much more offense to every White American that Goldberg disparaged as racist.  Additionally, Whoopi’s race baiting infects the minds of vulnerable people with illogical ideologies that inspire hate against white people.  See news reports at:  Outkick,  New York Post  and  Fox News.

The View co-host Whoopi Goldberg constantly promotes hatred toward conservatives and instigates public confrontations.  Goldberg signed off the April 3, 2025 episode of The View by rallying leftist extremists to resist President Trump.   “Remember, the resistance is real. You're not alone," Goldberg told viewers.  Last month, she said it was time for Americans to rise up and protest the Trump administration.  "The only way people are going to hear how angry you are is if you get out there.”

The View co-host Joy Behar’s proclamations appear to endorse violence.  On a February episode Joy Behar disagreed with Democratic Strategist James Carville's advice that Democrats do "nothing" to protest Trump and DOGE head Elon Musk.  "I have lived long enough to see that people who do nothing empower the enemy," Behar said.  "I believe that Americans, first of all, you can multitask. You can march, and you can do whatever and let them do what they’re doing.”

The View promoted transgender influencer Dylan Mulvaney and men competing against women in women's sports during two segments of the March 10, 2025 show.  Whoopi Goldberg mocked women’s sports advocates.  She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women.  Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.

Racism and race-baiting is prevalent on The View.  Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show.   Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican.   Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.

And The View co-host Sunny Hostin alleged on the April 23, 2025 episode that President Trump’s idea of a $5,000 credit for first born babies was racist.  Her race baiting comments implied that the birth rate was down for white people and that Trump’s proposal was to increase white births.

The View’s hosts push their own version of hate via their contrived and false “racist” accusations.

The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy.  The View’s deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans.  Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.

Colonial PennLife Insurance and CNO Financial Group certainly have the right to advertise on whatever shows it chooses.  Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful hate inspiring disinformation, trans false narratives and race baiting.

Florida Family Association has prepared an email for you to send to urge Colonial Penn Life Insurance to stop supporting The View’s harmful hate inspiring disinformation, trans false narrative, race baiting and toxic disinformation content with its advertising.

Click here to send your email to Colonial Penn Life Insurance.  (For Gmail.com, Hotmail.com, Msn.com, live.com and other email clients that require comma separation of addresses.)  

Click here to send your email to Colonial Penn Life Insurance. (For Yahoo.com, Comcast.net, Frontier.com, AOL and other IPS that limit the number of email addresses to one.)  YAHOO works best in Yahoo Mobile App, not so well with internet browser.

Click here to send your email to Colonial Penn Life Insurance.  (For Outlook and other email clients that require semicolon separation of addresses.)

Unlike most of Florida Family Association's action emails this email is designed to open in your email client because Colonial Penn Life Insurance blocks the form emails sent through the Florida Family Association email server.  If the above link does not open in your email browser or if the email is returned to you please prepare an email by copying the suggested subject line, content and email addresses provided below in your own email client.  Please feel free to change the wording.

Suggested subject line:

It is difficult to understand how Colonial Penn Life Insurance can continue to support this hate inspiring show.

Suggested content:

It is difficult to understand how Colonial Penn Life Insurance justifies continued advertising on The View given its hate inspiring, misinformation content. The Views hosts consistently take a misinformed, hostile and unscientific view toward rational public policy.  Their deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans. Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.  Please stop supporting this hate inspiring, disinformation show. 

Email String separated by commas

[email protected],
[email protected],
[email protected]

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[email protected];
[email protected];
[email protected]

Contact information:

Colonial Penn Life Insurance leadership

Gary C. Bhojwani
Chief Executive Officer
[email protected]

Paul H. McDonough
Chief Financial Officer
[email protected]

Rocco F. Tarasi
Chief Marketing Officer
[email protected]