See email prepared below to send to General Mills officials regarding advertising on The View.

Post a message at:  https://www.facebook.com/GeneralMills/     https://x.com/generalmills?lang=en

Florida Family Association launched an email campaign in April 2025 that asked people to send emails to urge General Mills to stop advertising Pillsbury, Nature Made, Cheerios and Cinnamon Toast Crunch on The View.

General Mills responded with a letter that outlined its allegedly responsible advertising policy and the care that the company takes to make sure their ads do not appear on offensive programming.  The letter specifically states:

"We remove ourselves from programs that we judge are likely to offend a major portion of the viewing audience."

General Mills must truly not have any advertising standard or is gaslighting in this policy letter when you consider the millions of people that would be offended by The View promoting transgender influencer Dylan Mulvaney who financially injured Bud Light.  Additionally, tens of millions of Americans who supported Trump would be offended by The View race baiting against President Trump and other conservatives.

The View promoted transgender influencer Dylan Mulvaney and men competing against women during two segments of the March 10, 2025 show.  Whoopi Goldberg mocked women’s sports advocates.  She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women.  Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.

Racism and race-baiting is prevalent on The View.  Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show.   Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican.   Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.

The View’s hosts push their own version of hate via their contrived and false “racist” accusations toward normal people.

The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy.  The View’s erroneous, divisive and mostly emotional vitriol influences irrational attitudes toward otherwise sane policies and well intended Americans.  Their total intent is to motivate their viewers to hate such rational policies and the people associated with these policies. 

General Mills certainly has the right to advertise on whatever shows it chooses.  Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful trans false narratives, race baiting and toxic disinformation

Florida Family Association has prepared an email for you to send to urge General Mills officials to stop supporting The View’s harmful trans false narrative, DEI bias, race baiting and toxic, hate inspiring disinformation with its customer money.  This email will open in your email client instead of on our action email server.  This form of email is used sparingly when a target blocks the Florida Family Association action email server.

Click here to send your email to General Mills.  (For Gmail.com, Hotmail.com, Msn.com, live.com and other email clients that require comma separation of addresses.)   

Click here to send your email to General Mills.  (For Yahoo.com, Comcast.net, Frontier.com, AOL and other IPS that limit the number of email addresses to one.)  YAHOO works best in Yahoo Mobile App, not so well with internet browser.

Click here to send your email to General Mills.  (For Outlook and other email clients that require semicolon separation of addresses.)

This email will open in your email browser because General Mills is blocking normal form emails sent through the Florida Family Association email server.  If the above link does not open in your email browser or if the email is returned to you please prepare an email using the suggested subject line, content and email addresses provided below. Please feel free to change the wording.

Suggested subject line:

I will remember your farce of an advertising policy when buying cereal in the future.

Suggested content:

Your Consumer Care letter 2025-04-10-72295US states We remove ourselves from programs that we judge are likely to offend a major portion of the viewing audience.  Millions of people would be offended by The View promoting transgender influencer Dylan Mulvaney who financially injured Bud Light.  Tens of millions of Americans would be offended by The View race baiting against President Trump and other conservatives.  General Mills must truly not have any advertising standard or is gaslighting.   I will remember your farcical policy when buying cereal in the future.

Email String separated by commas

[email protected],
[email protected],
[email protected],
[email protected]

Email String separated by semicolons

[email protected];
[email protected];
[email protected];
[email protected]

Contact information.

Jeffrey Harmening
Chairman of the Board and CEO
[email protected]

Kofi Bruce
Chief Financial Officer
[email protected]

Douglas Martin
Chief Marketing Officer
[email protected]

Asheesh Saksena
Chief Strategy and Growth Officer
[email protected]