See email prepared below to send to General Mills officials regarding advertising on The View.

Post a message at:  https://www.facebook.com/GeneralMills/     https://x.com/generalmills?lang=en

Florida Family Association was almost ready to send out an email alert to inform you that General Mills had joined Procter & Gamble as large advertisers who dropped The View.

Procter & Gamble has still avoided placing even one ad on The View after the company received thousands of emails of concern.  Procter & Gamble was the largest advertiser on The View, accounting for nearly 20 percent of all ads placed on the show.

Florida Family Association targeted General Mills with an online campaign on March 19, 2025 because of its top advertising support for The View.  Thousands of people sent emails that urged General Mills officials to stop supporting The View's promotion of harmful trans false narrative, race baiting and toxic, hate inspiring disinformation.

General Mills pulled all of their advertising off the show from March 19 through March 28, 2025.  HOWEVER, General Mills started advertising again on March 31, 2025 and April 3, 2025 with an ad for Cheerios and on April 2, 2025 with an ad for Pillsbury.

It clearly appears that after General Mills received thousands of emails informing company officials about the harmful trans false narrative, race baiting and toxic, hate inspiring disinformation content of The View that the company determined that the show is worthy to underwrite.  Or perhaps General Mills took the time between March 19 and March 28 to modify its email software to block the form emails subscribers send through the The Florida Family Association action email server.  

AT ANY RATE, please send the new email that is prepared to open in your email client.  We are not giving up on General Mills.

First information article on this issue is posted below.

General Mills was a top advertiser on The View for the first two weeks that Florida Family Association recorded the ABC show.  General Mills placed ads for  Pillsbury, Nature Made, Cheerios and Cinnamon Toast Crunch.

The View promoted transgender influencer Dylan Mulvaney and men competing against women during two segments of the March 10, 2025 show.  Whoopi Goldberg mocked women’s sports advocates.  She told Dylan Mulvaney “that those opposed to men in women’s sports don’t know anything about women’s bodies” declaring her support for men competing against women.  Pushing the trans false narrative has proven to be harmful to many young males and females who tragically follow it.

Racism and race-baiting is prevalent on The View.  Ana Navarro engaged in race-baiting against the president when she said “I think today Donald Trump is going to sign an executive order banning Black people from halftime” at the 2025 Super Bowl Halftime Show.   Whoopi Goldberg accused US Senator Tim Scott of having “Clarence Thomas syndrome” as a Black Republican.   Joy Behar said Senator Scott is a Republican because he “don’t get” the idea of racism.

The View’s hosts push their own version of hate via their contrived and false “racist” accusations toward normal people.

The View’s hosts have consistently taken a misinformed, hostile and unscientific view toward rational public policy.  The View’s erroneous, divisive and mostly emotional vitriol influences irrational attitudes toward otherwise sane policies and well intended Americans.  Their total intent is to motivate their viewers to hate such rational policies and the people associated with these policies. 

General Mills certainly has the right to advertise on whatever shows it chooses.  Likewise, you have the same right to voice concern and patronize companies that do not support shows that promote harmful trans false narratives, race baiting and toxic disinformation

End of first article.

Florida Family Association has prepared an email for you to send to urge General Mills officials to stop supporting The View’s harmful trans false narrative, DEI bias, race baiting and toxic, hate inspiring disinformation with its customer money.  This email will open in your email client instead of on our action email server.  This form of email is used sparingly when a target blocks the Florida Family Association action email server.

Click here to send your email to General Mills.  (For Gmail.com, Hotmail.com, Msn.com, live.com and other email clients that require comma separation of addresses.)   

Click here to send your email to General Mills.  (For Yahoo.com, Comcast.net, Frontier.com, AOL and other IPS that limit the number of email addresses to one.)  YAHOO works best in Yahoo Mobile App, not so well with internet browser.

Click here to send your email to General Mills.  (For Outlook and other email clients that require semicolon separation of addresses.)

This email will open in your email browser because General Mills is blocking normal form emails sent through the Florida Family Association email server.  If the above link does not open in your email browser or if the email is returned to you please prepare an email using the suggested subject line, content and email addresses provided below. Please feel free to change the wording.

Suggested subject line:

Shocked that General Mills continues to support this vile program.

Suggested content:

I am shocked that General Mills continues to advertise on The View given its hate inspiring, misinformation content. The Views hosts consistently take a misinformed, hostile and unscientific view toward rational public policy.  Their deployment of absurd, divisive emotional appeal influences irrational attitudes toward otherwise sane policies and well intended Americans. Their intent is to motivate their viewers to hate such rational policies and the people associated with these policies.  Please stop supporting this hate inspiring, disinformation show.

Email String separated by commas

[email protected],
[email protected],
[email protected],
[email protected]

Email String separated by semicolons

[email protected];
[email protected];
[email protected];
[email protected]

Contact information.

Jeffrey Harmening
Chairman of the Board and CEO
[email protected]

Kofi Bruce
Chief Financial Officer
[email protected]

Douglas Martin
Chief Marketing Officer
[email protected]

Asheesh Saksena
Chief Strategy and Growth Officer
[email protected]