Florida Family Association sent out an email alert titled:  CEO’s  last  words  demonstrate   Disney’s   misguided priority  to patronize employees’ LGBTQ agenda over parents’ desire to protect the innocence of their children.  The email alert stated in part:

The New York Post published an article on March 11, 2022 titled ‘I let you down’: Disney CEO apologizes over ‘Don’t Say Gay’ flap.  The article states in part:   “Disney CEO  Bob  Chapek  issued  a  rare  mea  culpa  Friday,  following  two  weeks  of  criticism over the company’s response to Florida’s controversial ‘Don’t Say Gay’ bill.  In full damage-control mode, Chapek said via a memo to staff:   Speaking  to you, reading your messages, and meeting with you have helped me better understand how painful our silence was, he wrote.  It is clear that this is not just an issue about a bill in Florida, but instead yet another challenge to basic human rights.  He continued: “You needed me to be a stronger ally in the fight for equal rights and I let you down. I am sorry.”
 
Thousands of people sent emails to Disney board members that stated:   Please make the innocence of children the priority  over  the  personal  ambitions of woke Disney employees.   Disney CEO Bob Chapek statement on March 11, 2022 regarding the Florida Parental Rights In Education bill sadly made it clear that the woke agenda of Disney  LGBTQ  employees  is  more  important  than protecting the innocence of children.   I urge the Board of Directors to lead Disney back to the basics of wholesome entertainment, stop taking stands for LGBTQ employee political agendas and produce neutral products that respect parental desire to protect the innocence of their children.

Florida Governor Ron DeSantis' solid defeat of Charlie Crist by 1.5 million votes (DeSantis 4,613,783 to Crist 3,105,469 must have sent a very clear message to Disney.  Hundreds  of  thousands  of  Democrat and Independent voters in Florida strongly supported Ron DeSantis after he boldly  challenged  Disney’s  wokeness.  Similar strong support  for  Ron  DeSantis’ stand on woke issues likely exists at the national level.  Therefore, Disney’s continued woke advocacy would likely have serious consequences for the Mouse’s revenues and profit.

“Disney Board Fires Woke CEO Bob Chapek”  headline read on November 21, 2022.  The article reports in part:    Chapek’s tenure was rife with controversy, including a high-profile  conflict with Florida Republican Gov. Ron DeSantis.  When DeSantis and Florida Republicans sought to pass the Parental Rights in Education Act earlier this year, Chapek found himself in the middle of hyper partisan debates over the role left-wing ideas about gender and sex should have in public school classrooms.   The policy — which critics dubbed the “Don’t Say Gay” bill — prevents government-run  school employees from talking about sexuality and gender to young children. But Chapek was so cowed by the woke employees at Disney that he publicly condemned the legislation.

Chapek also sought to incorporate depictions of same-sex relationships  into  children’s  cartoons.  Although  these decisions might have been popular with top-level Disney employees and Hollywood, Disney’s customers thought differently.  

In  an  April  poll  from  Trafalgar  Group, 68 percent of respondents  said  they would be less likely to purchase content from Disney after learning about the companies plans  to incorporate sexual ideas into content aimed at children.

Disney  stock  was  down  $61  or  39%  year to date on December 5, 2022.