It appears that Clorox has stopped advertising Cloroxpool, Kingsford Charcoal and Liquid-Plumr at Huffingtonpost.com.  The company stopped advertising after being exposed for lying about its placement of advertising on the website.  

The Florida Family Association office sent emails that urged top Clorox officials to stop advertising at Huffingtonpost.com.  These emails provided information about Huffintonpost.com calling the American military racists, fundraising for CAIR, defending the Muslim Brotherhood and publishing Islamist propaganda.  However, Clorox continued to advertise.

Florida Family Association sent out an email alert that encouraged thousands of people to send emails that urged Clorox officials to stop advertising at Huffingtonpost.com.  Clorox responded by blocking emails sent through the florida-family.org action email server after receiving many emails of concern.  

Clorox also issued a deceitful reply to emailers which stated in part:  “… we do not advertise in or on politically focused programs, publications or websites, etc.  While we do advertise on Huffington Post, we don’t place our ads in any of the political sections.”  These statements were grossly inaccurate.

Florida Family Association responded to Clorox’s deceptive reply with another email alert that provided screen shots of Clorox products clearly being placed on the home page which includes ALL of Huffingtonpost.com’s political and social propaganda.  The email alert provided an embedded link for people to send a new email through their own email software that brought Clorox’s lies to light.

Clorox stopped advertising within hours of Florida Family Association’s last email alert and has not advertised since.

Clorox subsequently responded with the following email to Florida Family Association:

-------- Forwarded Message --------

Dear Mr. Caton,

Thank you for providing the links to The Clorox Company ads. We haved looked into this further and have learned that, despite our strict content policies and standards, these ads were erroneously placed alongside content that was not consistent with our programming guidelines. We appreciate your vigilance in letting us know. As I mentioned in my previous email, in the digital age, it is sometimes difficult to track where our ads appear. We take this issue very seriously and will work toward avoiding this in the future. At The Clorox Company we will continue to set strict criteria and standards around where our ads are placed to ensure that the media environment and corresponding content reflect our standards.

Thank you again for taking the time to bring this matter to our attention.

Sincerely,
Denise

Denise Hahn

Global Insights Manager and Brand Builder, Consumer Affairs
Burt’s Bees, Cleaning, Laundry, PPD Cleaning, PPD Healthcare
Office: 510-271-2700
1221 Broadway – 1450F,  Oakland  CA  94612