G4TV channel drops Rated “A” for Adult after losing many advertisers.
G4TV is a television video game channel watched heavily by teens and children.
Supporters' emails to advertiser made the difference.
Rated A for Adult is a program that is devoted to promoting the hardcore pornography industry. The show is hosted by porn stars. The program features hardcore porn DVDs, porn stars, sex toys, etc.
G4TV stands for “Games for television.” The G4TV channel primarily features numerous shows that deal with video gaming. Sadly, this meant that tens of thousands of teenagers and children who tune in for the video gaming shows are exposed to the Rated “A” for Adult’s promotion of hardcore pornography.
Florida Family Association has monitored the show Rated “A” for Adult and contacted advertisers since the program first aired in December 2010. It is one of several shows that Florida Family Association monitored because of inappropriate content that is deliberately targeted at teens and children.
Thousands of emails from Florida Family Association supporters in response to email alerts and our routine monitoring efforts influenced more than thirty companies to stop advertising during Rated “A” for Adult. Many of these companies contacted us by email or snail mail to inform us of their decision.
The Good News is that Rated “A” for Adult has not aired for two months.
The following companies recently informed Florida Family Association of their decision to request that their advertisements be removed from Rated “A” for Adult.
Gamestop wrote in part “After we researched this issue, I can confirm for you that GameStop is not a sponsor of ‘Rated A for Adult on the G4TV network.” Mike Thornton, Director, Customer Service.
Web.com wrote in part “We are in contact with our media buying agency and have given specific instructions for blocking our ads from these highly objectionable shows…” Susan Datz Edelman, Director, Investor Relations. Click here to read entire letter in PDF file.
TireRack.com wrote in part “We agree with your sentiments regarding the content of the show and have requested that our commercials no longer run during this show.” Mark Veldman, Vice President. Click here to read entire letter in PDF file.
Plymouth Direct wrote in part “We contacted our media buying company that buys our media slots. They assured us that we are not booked on G4TV and will not be booked on it in the future.” Cheryl McGarry. Click here to read entire letter in PDF file.
Other companies that contacted Florida Family Association in past months to state that they would not be on Rate “A” for Adult are posted below.
Companies that STOPPED advertising during the show after receiving emails from the Florida Family Association office and Florida Family Association supporters include: Activision Blizzard (Cabela's Survival, Call of Duty, Transformers, World of Warcraft), Amazon.com, AutoAssure, Boost Mobile, Capcom USA (Resident Evil), Carbonite, Carfax, Dentek Oral Care, Disney movies, Dr. Pepper, Etrade, Electronic Arts (Battlefield 3, Bullet Storm, FIFA12, Madden NFL 12, Fitness IQ (Shake Weight) Gamestop, Global Wireless Entertainment (Skinit.com), K-Swiss shoes, Leslie Westervelt (Neat Desk), Merchant Media (Buywonderlife.com), Namco Bandai Holdings (World's Biggest Pac Man), Newegg, Perfectsitup.com, Plymouth Direct, Revlon (Mitchum Advanced Control), Second Rotation, Sony Music, Take Two Interactive (Major League Baseball) Tire Rack, Trion Worlds (Rift Game), Valve Corporation (Portal 2), Web.com Wargaming and Zoosk.
Revlon responded with the following email:
----- Original Message -----
From: Kress, Kimberly
Sent: Friday, May 27, 2011 10:31 AM
Subject: RE: Mitchum Advanced Control advertised during Rated A for Adult
Dear Mr. Caton,
Thank you for contacting Mr. Ennis. Revlon agrees that “Rated A for Adult” is not an appropriate program during which our commercials should air. After thoroughly looking into the matter, we determined that the airing was due to an unforeseen clerical error. We appreciate you bringing this incident to our attention and wish you all the best for a wonderful holiday weekend.
Kimberly S. Kress
Senior Director, Public Relations and Talent Management
237 Park Avenue
New York, NY 10017